“We are Forerunners. Guardians of all that exists. The roots of the Galaxy have grown deep under our careful tending. Where there is life, the wisdom of our countless generations has saturated the soil. Our strength is a luminous sun, towards which all intelligence blossoms… And the impervious shelter, beneath which it has prospered.”

If you’re going to do unto others…

by | Jul 22, 2020 | Uncategorized | 20 comments

do it hard and fast:

According to the Wall Street Journal, Red Bull North American chief executive Stefan Kozak and North American president and chief of marketing Amy Taylor were both terminated from their positions after they attempted to force the company to support BLM by subversively creating racial tension within the company.



Kozak and Taylor were reportedly trying to push the idea of systemic racism within the company in order to force in diversity hires. The internal tension reached a boiling point after 300 Red Bull employees signed a June 1 letter protesting its “public silence” in regards to BLM. This internal letter was somehow leaked to the public but Red Bull’s Austrian leadership knew where the real problem was and began to cut cancer out of the company with its firing of Kozak and Taylor.



To boot, an offensive slide that depicted how “ignorant Americans” view the world was also leaked to the press and the one responsible for that, Florian Klaass, Red Bull’s head of global culture marketing, was also fired.



Just to make sure the message got across, Red Bull discontinued its cultural marketing programs as well.



Red Bull made it clear that when it comes to racism, they reject it in every form. “Every form” means that they won’t hire based on skin color as well.



“We reject racism in every form, we always have, and we always will,” said Red Bull’s board. “Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person – no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”





That story has been making headlines across the Manosphere, the cuckservative media, and the Hard Right for the last couple of days, and with good reason. This is a rare, and welcome, example of a company standing up for itself and its customers against the woke idiots that infest its ranks and want to invalidate the primary reason for the company’s existence.

Let no one be under any illusions. The point of a corporation’s existence is PROFIT. Period damned dot. That’s it. Any company that subordinates its profit motive for the sake of virtue-signalling or fashionable causes, thoroughly deserves to lose market share and customer loyalty.

Now, there are plenty of reasons for companies to behave ethically and to keep the interests of their customers at heart. Maintaining a good public image is simply good business, and translates into real goodwill and tangible profit. Anyone who doubts this can look at the way that Johnson & Johnson responded to the Tylenol Crisis of 1982 under Jim Burke’s leadership. J&J’s swift response, which basically threw immediate profit out the window in the name of customer safety, paid off immensely in brand value and recognition for decades afterwards.

It is also worth pointing out that this is the very same J&J that systematically threw away that exact same goodwill through years of product recalls, lawsuits, and settlements related to medical devices and pharmaceuticals throughout the 2000s and 2010s under the leadership of Bill Weldon. Brand value doesn’t last forever. It has to be cultivated.

There is a big difference between sensible and careful corporate social responsibility, and woke virtue-signalling bullshit. Red Bull was in danger of getting buried under the latter. It is very much to the good that Dietrich Mateschitz, the Austrian CEO of Red Bull, appears to be a virile and well-tanned elder Chad who supports His Most Illustrious, Noble, August, Benevolent, and Legendary Celestial Majesty, the God-Emperor of Mankind, Donaldus Triumphus Magnus Astra, the First of His Name, the Lion of Midnight, may the Lord bless him and preserve him.

In case you’re wondering what the “offensive” slide that kicked off this whole fracas looks like, it’s basically a big joke that has been floating around teh innarwebz for years. I’m pretty sure I’ve used it in at least one post in the past:

Why Foreigners Sometimes Think that Americans View the ...

I mean, you can’t really argue with that. Here’s an even better version of the same thing:

[E.O.M.S.]: The World According To Americans

If you are a man and you are offended by this, may I recommend testosterone boosters, because you are probably a vegetarian or a woman.

Now let’s turn to the people involved in this mess. Here are the two executives who got shitcanned for their woke stupidity:

North America chief executive Stefan Kozak, pictureed, and North America president and chief marketing officer Amy Taylor were let go, the energy drink company said Tuesday Amy Taylor

Right, so we have a soyboy and a Karen.

And just for good measure, let’s look at the Chad who runs Red Bull:

In a 2017 interview, Red Bull's CEO Dietrich Mateschitz (pictured) expressed sympathy with Donald Trump and said the new president 'simply needs time'

Yep. He’s awesome and he knows it. And he handled his company’s internal dissension LIKE A BOSS.

No post about dealing quickly and effectively with social justice stupidity is complete without giving credit where it is bloody well due to our beloved and dreaded Supreme Dark Lord (PBUH) Vox Day, who came up with the entire concept of Corporate Cancer. He even wrote a book about it, a damned good one that deserves to be read by every single CEO and non-HR manager out there.

In characteristic Dark Lord fashion, of course, Voxemort the Malevolent doesn’t particularly care about getting the credit for his work, as long as the ideas themselves get out there and take root. And based on the evidence, the woke brigades are quickly wearing out their welcome, though you wouldn’t know it from looking at the headlines.

The lesson for corporations around the world is absolutely clear and unmistakable. You MUST purge every corner of your company and fumigate these idiots from within it. When you are interviewing people for a job, the merest hint of a Soyboy or a Karen must be met with an iron fist. When you have people in your company who express sympathies with the Black Looming Menace or any other Current Year Wokistani ideals, they must be fired ON THE SPOT, pour encourager les autres, n’est-ce pas?



You CANNOT allow this corporate cancer to take hold. If it does, and especially if it starts within the HR department, it will eventually metastasise to the point where it will bring any company to its knees.

Just think what would happen if the Red Bull precedent were applied universally. Let’s run through a few possible examples.

The Ford employees complaining that the company makes cars for the police would be told in no uncertain terms to take a hike, and not exactly coincidentally, the quality and design of Ford cars might just improve as a result.

The morons at The Wall Street Journal who signed a letter demanding that the WSJ’s publisher rein in the editorial board – which, for better or worse, is one of the VERY few cuckservative outlets in the never-to-be-sufficiently-cursed (((media))) these days, and is pretty much the ONLY editorial section in the country that actually gives people a compelling reason to buy the parent paper – would be told to get lost if they don’t like the place where they work. Given the transparently obvious Leftist cant of the entire “journalistic” staff of the WSJ, that would be a very good thing. It’s been known for years that the whorenalists within the WSJ really hate the op-ed staff and consider them to be LITERALLY HITLER!!! – well, time to put up or shut up, really.

All of the endless virtue-signalling and corporate devolution happening within the West’s biggest and most important companies would be neutralised in an instant, if only managers would simply tell people to keep their politics at home where it belongs.

That is the right and just course of action, and it applies to both sides of the political aisle. I know from personal experience about this. About 9 years back, in my second real corporate job, I was told in no uncertain terms by my boss at the time to knock off the “enjoy the decline!” emails that I would send around to my team. It wasn’t professional and it wasn’t good behaviour, and my boss was absolutely right to tell me to knock it off. I did, and I mostly kept my politics private for the rest of my corporate career.

That’s how it should be. But the rules have to be applied to the Left, hard, which they haven’t been for decades. It’s nice to see that change, if only very slowly and in a very limited number of cases.

Learn from Red Bull’s actions. Do unto others within your own companies, HARD, and act fast to excise the corporate cancer wherever it resides.

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20 Comments

  1. MrUNIVAC

    One thing they harped on in business school, and which I never really understood, was the the idea that a business should make "social responsibility" a key part of its business plan. Whenever I'd ask my professors how being socially responsible would help make more money, their long-winded responses could always be boiled down to "it's not about making money, it's about looking good." I therefore interpreted it as paying protection to various pro/aggressive activist groups.

    Red Bull just got a new customer for life thanks to this awesome move.

    Reply
    • Didact

      One thing they harped on in business school, and which I never really understood, was the the idea that a business should make "social responsibility" a key part of its business plan.

      Well indeed. It's basically just a racket. Business school programs these days all rabbit on about how important "corporate social responsibility" is, and how that's a dedicated career track now. It's all bullshit. Corporate social responsibility literally just comes down to "treat your customers like you would your neighbour". That's it.

      As you said, it's all about paying out protection money to be SEEN as doing good, rather than ACTUALLY doing good.

      Reply
  2. Bardelys the Magnificent

    Fun story about how I got hooked on Red Bull.

    We had a trio of Arab brothers buy this bar about a week before I started working there. Place was very popular and successful. But these guys were cheap. Like, wouldn't spend $100 to make $1,000 cheap. They were also skeevy. Two did time for tax fraud and the other got caught masturbating on camera to porn he downloaded on the company computer. Needless to say the bar went to shit and was closed within 5 years.

    Anyway, Red Bull. So, Jagerbombs were popular then, and we would charge the customer for a full Red Bull on each one. At first, we would give them the rest of the can, but the Arabs put a stop to that because they figured out we could get three bombs out of each can, and charge them full price on each one and nobody would know the difference. So each can netted about $10 in profit that the owners clung onto like it was their last dime.

    We would come in during the week and do the operating tasks. They had tight lid on inventory of liquor and beer, but nothing else. So we decided to fuck the owners over by drinking several each day. Nothing else we could do, really. Not like we were the sole reason they were hemorrhaging money, but still, it felt good.

    Some people complain about the taste. Here's the trick: it has to be practically freezing. 32.0001° is perfect. Red Bull gave us a little fridge shaped like a can, and it worked a little too well because the ones at the bottom would freeze. Those were the ones we drank. They taste phenomenal. Bulls bought at the store can never be cold enough. I buy them and stick them in the freezer for half an hour. Perfect.

    Reply
    • Didact

      "So these three Arabs bought a bar…" – that sounds like the start to a very funny joke.

      But these guys were cheap. Like, wouldn't spend $100 to make $1,000 cheap. They were also skeevy.

      Yep. Arabs gonna Arab. They have a VERY low-trust tribalist mentality that doesn't play well with high-trust cultures like America's.

      Some people complain about the taste. Here's the trick: it has to be practically freezing. 32.0001° is perfect.

      So basically you have to treat Red Bull and American beer pretty much the same, because both taste like cold horse piss otherwise.

      All I can say is that I never really bothered with energy drinks back when I was young(er) and stupid(er), other than those 5-Hour Energy cans (which do work), so I have no idea whether they taste particularly good. I do think that Red Bull made some great commercials back in the day – I still remember some of the classic "Red Bull gives you wings!" spots.

      Reply
  3. Bardelys the Magnificent

    Red Bull is heavily involved in racing. They had the top Formula One team for several years and even had a NASCAR team that won a few times. They sponsor a lot of motocross and WRC teams as well. The owner is as alpha as it gets. This move does not surprise me.

    Reply
    • Didact

      Yeah. He's obviously not in the least bit interested in crap, baloney, and bullshit from his company's employees. Good for him. Now I know where I'd want to work, if I ever get back into corporate life.

      Reply
  4. Dire Badger

    The Peach ones are somewhat tolerable. Little Aftertaste.

    They are heavily involved in extreme sports, too, and all of their sponsored athletes are top performers, meaning male.

    Reply
    • Didact

      Yeah. Red Bull employed Sebastian Vettel – 4-time F1 world champion, living legend, great dude. He's also a very, very funny guy:

      youtube.com/watch?v=N-S5VKAP3vk
      youtube.com/watch?v=dQuP28XyXCo
      youtube.com/watch?v=RCUPO0d7XRk

      Good dude. He's now racing for Chaddest-of-Chads Ferrari, but it seems like Mercedes and their golden boy Lewis Hamilton (smug sanctimonious preachy prig that he is) just keep getting in his way.

      Reply
  5. LastRedoubt

    Let no one be under any illusions. The point of a corporation's existence is PROFIT. Period damned dot. That's it. Any company that subordinates its profit motive for the sake of virtue-signalling or fashionable causes, thoroughly deserves to lose market share and customer loyalty.

    Now, there are plenty of reasons for companies to behave ethically and to keep the interests of their customers at heart. Maintaining a good public image is simply good business, and translates into real goodwill and tangible profit. Anyone who doubts this can look at the way that Johnson & Johnson responded to the Tylenol Crisis of 1982 under Jim Burke's leadership. J&J's swift response, which basically threw immediate profit out the window in the name of customer safety, paid off immensely in brand value and recognition for decades afterwards.

    And companies that intend to make a profit and leave a legacy, instead of being looted and discarded as was all too common in the 90's, need to have a strategy that looks at least 10 years in the future, favors long term viability and survivability over immediate profit margin and efficiency, and thus doesn't treat the customer like shit, or a sheep to be shorn.

    Actually, even sheep need to be at least tended and protected if you're going to shear them again.

    Reply
    • Didact

      Correct. The problem is that both the tax code and the culture make it easy to tink in the short-term, only about next quarter's profits rather than the next 10 years' worth of profits. That's a big part of the reason why these snakes in the grass keep getting into companies and wrecking them from the inside.

      There's a good argument to be made for keeping companies private and in the hands of the original owners, rather than opening them up to shareholders. The Bose Corporation, for instance, is still private as far as I know, and doing very well. Michael Dell used a leveraged buyout to take his company private again, and he's managed to turn it right back around in the process.

      Reply
  6. deti

    J & J's handling of the Tylenol murders also became an object lesson in corporate crisis management, the role of public relations in crisis management, and basic damage control. The lessons were

    1) rapid response is essential. The corporation must develop a plan, now.

    2) You must be willing to change the plan in the face of evidence requiring it.

    3) Control the narrative. Get out in front of the crisis immediately. Craft carefully worded public statements that are also forthcoming and honest.

    4) Be honest.

    5) Be willing to take an immediate hit in profit now while you work to repair the damage.

    Reply
    • Didact

      Correct on all points. Basically Jim Burke and the leadership team looked at their Credo and applied it as it was intended. That's why they came through that whole crisis with a shining reputation.

      People pay 100K a year to go to B-school to learn this stuff, when really it's just basic ethics. It's a great racket if you can get in on it.

      Reply
    • Tom Kratman

      My heart leaps for joy.
      That said, the way this shit, the way the world works, it won't really make much difference. Why not?

      Whether it's Clinton speaking fees or preposterous advances for books, the senior-rich-woke won't let their midgrade minions suffer for their efforts at carrying forth the revolution. New jobs will be found, and quickly, paying as much or more, to ensure these two swine don't suffer. To put an end to that, a couple of firings are nothing like enough; so many must be fired that there are no jobs, and insufficient resources, to keep them employed. IOW, the problem is MUCH harder than a couple, or a couple of thousand, firings will fix.

      Conversely, targeted killings would probably have the right effect more or less immediately. Yes, that day is coming. I don't know when nor the precise direction from which it will come, but it IS coming.

      Reply
    • Didact

      Conversely, targeted killings would probably have the right effect more or less immediately. Yes, that day is coming. I don't know when nor the precise direction from which it will come, but it IS coming.

      I think so too. The pendulum is swinging hard in the other direction. The wokesters have pushed too far and too fast, guaranteeing that the reaction will be even more violent and vicious than anything they could have dreamed up.

      Reply
    • Dire Badger

      The thing is, sometimes being a Delta sucks. On the one hand, some with half a brain have already plotted out how to do it dozens of ways without getting caught. but on the other hand, they are smart enough to realize the kind of crackdown that will ensue after they help balance the scales of justice.

      The question is not of how to do it or how to keep doing it without getting eliminated, the question is rather one of timing… are people truly ready to revolt once the response has abused them past patience?

      The crackdowns WILL happen, but if those who are going to get squashed are not going to get angry enough to fight back, the whole idea of targetted killings is pointless. for every corrupt power broker that is dealt with, three more will spring back in their place.

      At this point, since epstein Island was squashed, I am utterly certain that there are another dozen facilities that have opened and are profitably filling the void. Maybe they are in Georgia, Maybe Laos, maybe at the core of londonistan being protect by angry extremists…. But they certainly exist.

      Reply
    • Dire Badger

      The problem is that the God-Emperor is giving people too much hope. Without hopelessness, without the feeling of being backed into a corner, there's no 'last ditch' will in place to correct injustices.

      While I think he's amazing, he is also doing what the conservatives have been doing for centuries… by making small successes, or looking like someone is standing against the darkness, there's no 'nothing left to lose' motivating the oppressed to destroy their oppressors. Without that, the Karens and Wokes, purple Mafia and babykillers, cancel culture and corporate monsters can simply brush aside the light opposition with impunity while the cons feel like someone cares about their problems enough that they refuse to take their problems by the horns.

      The Deltas and other illuminated thus have to wait to deliver reality until strong and violent opposition allows them to cut loose and make a few changes.

      As much as I support and Admire the GE… I recognize that he's simply delaying the inevitable, and I just hope he doesn't delay it so long that I never get the chance to make my own contribution. The longer the realignment waits, the more painful re-breaking the bone is going to be.

      Reply
    • Tom Kratman

      No, there won't be three stepping up for everyone that gets graphically offed. Instead, there will be thirty or three hundred or three thousand who will back the fuck off their woke agenda.

      These are not brave people.

      See if you can find online somewhere a series of columns I did on the different kinds of terrorism, random, specific, and geno- or civilicidal.

      Reply
    • Didact

      The question is not of how to do it or how to keep doing it without getting eliminated, the question is rather one of timing… are people truly ready to revolt once the response has abused them past patience?

      I've been asking this of "conservatives" for weeks now. There is so much violence and rioting and stupidity out there in American city streets right now, and the conservatives keep saying, "push us any farther and you're gonna get shot"… and then the push comes, and there's no shove in return.

      That being said – the latest news out of Austin, TX indicates that people may finally have lost all patience. Basically, a Black Looming Menace supporter carrying an AK-47 approached a car and pointed his gun at the driver. And the driver then rolled down his window and shot the choirboy three times.

      Was the shooting justified? I have no idea. But it appears that a line has been crossed and some sort of serious blowback is starting.

      At this point, since epstein Island was squashed, I am utterly certain that there are another dozen facilities that have opened and are profitably filling the void.

      Absolutely guaranteed. The Prometheans are evil beyond belief. The fact that one of their own got caught and killed by his own, has not stopped them. They have simply gone a little deeper underground – for now.

      As much as I support and Admire the GE… I recognize that he's simply delaying the inevitable, and I just hope he doesn't delay it so long that I never get the chance to make my own contribution. The longer the realignment waits, the more painful re-breaking the bone is going to be.

      I've been saying exactly this since the God-Emperor's legendary VICTORY day in 2016. Donaldus Triumphus Magnus is not going to stop the coming conflagration. He is only there to buy America a little bit more time to fix its own problems.

      I look at it in terms of mercy. God gave us Donald Trump as an act of merciful deliverance to help us get through some extremely hard tests. But He didn't give us a cure-all to the problems that afflict the Western world.

      Donald Trump has been a major disappointment in some ways. He's still the best President of the last 40 years, and maybe since Andrew Jackson. If he actually breaks the Federal Reserve, he truly WILL be the greatest POTUS ever.

      Reply
  7. TechieDude

    The company I've worked for the last decade or so got gobbled up by BigRainbow Corp. First few company wide meetings were to hand out the hymnals and buzzwords. It took months for me to figure our how they made money – like, what products to they sell. Really tough to figure out from the website, and even tougher when all the executives are talking in high altitude buzzwords.

    Then, I was assimilated and started poking around the intranet. All sorts of team videos (celebrating rainbows), all sorts of channels, from cooking to pets to God knows what. All the time I'm thinking "what the hell have I gotten into here" and "How do these activities make us money".

    Then we have the CEO on call, pre BLM, saying we gotta get more women in tech. Really? This is a very gynocentric company. Nearly every meeting I've attended is majority women. Then, St. George Floyd was canonized, and now we need more brown and black people in Tech. At a kickoff meeting recently, all the execs said their piece, and each ended their talks with a struggle session on what they are personally going to do for diversity and inclusion.

    How the fck does this make us money?

    Mind you, this is a global company with offices all around the world filled with people of all races, both men and women of God knows what sexual orientation or religion. We've no reason whatsoever to bend a knee. None. If anything, our execs should crow about it.

    Reply
    • Didact

      Yeah, what you're describing there is a fully converged tech company. They'll be putting up stickers and posters telling you to check your privilege and attend "voluntary" sensitivity training next. Those guys are going to collapse within 5 years, pretty much guaranteed.

      If employees within the company can't figure out how the place makes any money, then neither will investors, eventually, and customer service will definitely crater.

      I've no doubt that you've already taken protective measures yourself, as you know what you're doing. But if anyone else is in the same position – get the F*** out, ASAFP.

      Reply

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